Marketing. It's not just for the big people! New book tells you what you should know and do

Marketing is much misunderstood and often maligned. Its buzzwords and ‘coolness’ frightens many and bewilders others. Yet every business, from the local car-wash to the world's top brands, must engage in marketing every single day, points out Simon Middleton, author of What You Need To Know About Marketing (£12.99, Capstone, 2011), and one of the UK’s best known brand experts.

“So many