Sunday, January 15, 2012

Brands Invest in Facebook Advertising with New Budgets and Focus on Fan Acquisition; Mobile Search Spend up Significantly

Data Based on Efficient Frontier’s Q4 2011 Digital Marketing Report

Brands are continuing to invest in Facebook advertising and focusing on fan acquisition. Spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, demonstrating the growing investment in the medium. Brands continued to acquire Facebook fans at 9% per

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