
Presenting the Rural Poverty Report 2011 in Rome

Our very own Mylene Kherallah, a graceful and eloquent mistress of ceremony, welcomed the over 150 participants to the event. Kherallah reminded the audience that the Rural Poverty Report 2011 provides a coherent and comprehensive look at rural poverty, its global consequences and the prospects for eradicating it.

Following Dr Nwanze’s statement, a panel of eminent experts in rural poverty and food security moderated by Marta Dassu, Director-General for International Activities at the Aspen Institute Italia, featuring Hafez Ghanem, Assistant Director-General of the Food and Agriculture Organization of the United Nations; Uma Lele, an agricultural economist and former senior advisory to the World Bank; John Sender, Emeritus Professor of Economics, School of Oriental and African Studies at the University of London and Kevin Cleaver, Associate Vice-President for Programmes at IFAD, shared their views on the themes raised in the Rural Poverty Report and engaged in a compelling conversation with the audience.
Mylene concluding the event highlighted that for IFAD, the high level of interest in the Rural Poverty Report 2011 is a validation of our work, and it inspires us to re-double our efforts to eradicate rural poverty.
When we left Tempio di Adriano around 12:45, we were welcomed by an unusual phenomena for Rome. Talk about climate change – it was snowing. We get a lot of rain in Rome, but snow in Rome, is like having snow in the desert – a rare event and one that never fails to put a smile on everyone’s face.
IFAD staff awards
Later that same afternoon the IFAD staff awards ceremony concluded the week on a celebratory note. This programme recognizes the achievements and accomplishments of colleagues who as individual or as teams ― have made outstanding contributions as:
- leader
- designer or implementer of an innovative or outstanding project within IFAD or in a member country
- effective agent and facilitator of change
What is special and what makes this awards programme different from others is the fact that the nominations come from STAFF. Colleagues nominate colleagues and reward their actions and behaviours because they have done something special.
The IFAD awards programme was informed by Daniel Pink’s paradigm. Pink argues that “the secret to high performance and satisfaction is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world”. Inspired by Pink’s thinking, the IFAD award committee composed of Shyam Khadka, Mylene Kherallah, Marie-Paulette Duhart, Maria-Elena Mangiafico, Henock Kifle and Carla Ferreira, in reviewing the nominations, focused on rewarding motivation and more specifically the three elements of true motivation - autonomy, mastery, and purpose.
Pink defines these three elements as follows:
- autonomy, the desire to direct our own lives
- mastery, the desire to continually improve at something that matters
- purpose, the desire to do things in service of something larger than ourselves.

It was heart-warming to hear Henock Kifle, Chief Development Strategist and the chairperson of the awards committee reporting that the committee had received 60 nominations. It was even more heart-warming to hear that 14 colleagues were nominated under leadership category, 20 for designing and implementing outstanding projects and 26 for agent and facilitators of change.

Roberto was recognized for pioneering and leading highly successful innovations during his long career at IFAD such as his trailblazing role as the first Country Programme Manager (CPM) to be outposted. Similarly, the “Learning Routes” initiative pioneered by Roberto have helped thousands of farmers, rural community leaders and government officials to exchange knowledge, information and experiences through visits to each other’s projects where they see first-hand what can be achieved.
Roberto is a great innovator, a hard worker and someone who never gives up. Thanks to all these qualities, he has led the design and supervision of projects that have produced outstanding results ― achieving the highest average score in management's self evaluations.

And to prove this very point, it was not too much of a surprise, that one of his mentees – Omer Zafar and the Yemen country team –received an award outstanding project category.

The new project designs for Yemen have been so highly regarded by other donors, including the Islamic Development Bank (IsDB) and the European Union, that they have together invested almost double the amount that IFAD has put it. The World Bank has also expressed interest in investing and the IsDB has recently announced that it stands ready to contribute over US$ 100 million to the forthcoming Yemen project, which focuses on rural employment generation.

Work on the report started in late 2007 and, while much preparation was done, it became clear in 2009 that the project was losing momentum. In July 2009 senior management asked Ed to take over responsibility for the report.
Ed, assisted by Bettina Prato rolled up his sleeves and started to draft and re-drafted the report several times with support and contributions from IFAD colleagues and external reviewers, producing the excellent report that we have today.
Although only released ten days ago, those of you who follow this blog know that the Report has already received wide praise and is being recognized as one of the most comprehensive studies on the dynamics of rural poverty. A distinctive feature of the report is that it gives a human face to rural poverty through the personal narratives of ordinary poor rural people around the globe. It also advocates a number of important policy measures to tackle rural poverty. These will undoubtedly give impetus and drive the efforts of governments in developing countries and the international community to enhance national and global food security.

- Philippe Remy
- Roberto Longo
- Carla De Donato
- Sandra Di Rienzo
- Gisella Barbieri
- Natalia Espinel
- Sylvia Isaia
- Vincent Sineau
Their efforts has led to the organizing the Farmers’ Forum every two years to coincide with the meetings of the Governing Council. In 2010 the Forum featured a special session to promote women’s leadership in farmers’ and rural producers’ organizations. Thanks to the work of the Farmers’ Forum team, IFAD has also continued to support global and regional farmers’ organizations in developing countries. And through their work, IFAD has managed to amplify the voices of the rural poor in various global fora.

I was extremely flattered listening to Henock reading out the following motivation for my award:
“The award pays tribute to the key role Roxanna played in leading the change in the way we communicate. It recognizes Roxy’s tireless dedication and energy to introduce IFAD staff to social media, promote the benefits and advantages of social media at the corporate level, and share her knowledge by conducting awareness-building and training sessions on web 2.0 tools and guiding IFAD staff on how to use social media effectively and professionally.”
“Roxy’s passion, enthusiasm and tireless dedication have anchored social media in IFAD’s communications work and she is commended for empowering her colleagues to become effective users of social media tools. “
I cannot but end this blogpost by referring back to Daniel Pink’s DRIVE paradigm. Pink’s paradigm is pushing us to embrace motivation 3.0 – where people are “motivated by the desire for autonomy over a task, for the mastery of a craft and for a sense of purpose”.
The IFAD awards programme paid tribute to these people. For sure, the 2011 edition will pay tribute to many more motivated and inspiring colleagues.
The six awardees will be receiving the official plaque at the forthcoming Governing Council. So please make sure you stay tuned, as we’ll be using social media and web2.0 tools to bring you live not only the award ceremony but the entire Governing Council event!
For now, Happy Holidays and on behalf of the IFAD social reporting team we wish you a prosperous 2011.
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