Brands Invest in Facebook Advertising with New Budgets and Focus on Fan Acquisition; Mobile Search Spend up Significantly

Data Based on Efficient Frontier’s Q4 2011 Digital Marketing Report

Brands are continuing to invest in Facebook advertising and focusing on fan acquisition. Spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, demonstrating the growing investment in the medium. Brands continued to acquire Facebook fans at 9% per

Facebook advertising cost-per-clicks increased by 22 percent in Q2 2011

Facebook advertising cost-per-click (CPC) rose by 22% in the second quarter of 2011, according to a Global Digital Marketing Performance Report from performance marketing company, Efficient Frontier and its subsidiary, Context Optional, a social marketing management company. Facebook CPCs are expected to reach 80% growth in a