RFID technology enables brands to link users’ real-life experiences with Facebook

Social Media World Forum Europe uses RFID solution that bridges real-life experiences with social media

Next week’s Social Media World Forum Europe will be integrating LifeSynk, a revolutionary social media platform that uses enablers such as RFID, into the event to demonstrate how brands can harness a whole new level of engagement from their customers over social media.

The

Swipe Me! RFID technology allows retailers to harness social media like never!

New social networking solution uses RFID technology to connect businesses at physical locations with social media - to be exclusively previewed at next week’s Retail Business Technology Expo.

Businesses can now gain control over the level of engagement they have with customers with the use of branded RFID cards which customers can swipe at their physical location to share their

No Likey….No Lighty!

A firm of printers based in Telford, Shropshire, have announced a special “No Likey….no Lighty” 20% discount offer on the next purchase made by their existing or new customers.

Managing Director, Martin Kells explains: I don’t know about other Telford printers but at Graphics and Print we like to have a bit of fun. Watching the hit ITV programme “Take me Out” inspired us to make our “No

Brands Adopting a Dual Approach of On-site & Social Media Marketing Will Develop The Strongest Customer Relationships, Says Punch Communications

Brand marketers that are evolving their approach to develop a strategy that encompasses engaging content on both their own-brand website and social media, stand to develop the strongest possible relationship with their customers, according to integrated social media, PR and SEO agency, Punch Communications. (EDITOR: And Punch Communications know what they are talking about, having received

Brands Invest in Facebook Advertising with New Budgets and Focus on Fan Acquisition; Mobile Search Spend up Significantly

Data Based on Efficient Frontier’s Q4 2011 Digital Marketing Report

Brands are continuing to invest in Facebook advertising and focusing on fan acquisition. Spend in social media advertising is now additive to existing budgets rather than subtracting from other digital media channels, demonstrating the growing investment in the medium. Brands continued to acquire Facebook fans at 9% per

Customise Facebook for your visitors

Like It Pages have developed an application which allows businesses to fully customise their Facebook pages.

Like It Pages is an online tool through which you can create and edit different tabs within your Facebook fan page in a similar way to a website. This application allows companies to add their services, products, case studies or offers in minutes and edit all the content as you please

Boost for shopping on Facebook?

Shopcade is a new social shopping experience on Facebook and it is helping worldwide brands and retailers expand their social media strategy, reach and sales, while empowering consumers to create a relevant shopping experience for themselves and their friends.

With its recent launch, Shopcade offers brands and retailers a new avenue to

Brands Need to Prepare For the Upcoming Boom in Commerce Through Facebook, says Punch Communications

With social networking giant Facebook announcing a number of changes to its open graph platform at the recent f8 conference, brands should be ready for a change in the way e-commerce will be implemented on the site, says integrated PR, SEO and social media agency Punch Communications.

Due to this development and the ability to

Facebook ad spend up 25 percent and cost-per-click up 54 percent in Q3 2011

Facebook ad spend has increased by an impressive 25 percent during the third quarter of 2011, according to research by performance marketing company, Efficient Frontier. The cost of advertising on Facebook has also increased, with cost-per-clicks up by 54 percent in Q3 over Q2. Search spend has increased by 16 percent year-on-year in the UK (20 percent in the US).

Efficient Frontier’s

Facebook advertising cost-per-clicks increased by 22 percent in Q2 2011

Facebook advertising cost-per-click (CPC) rose by 22% in the second quarter of 2011, according to a Global Digital Marketing Performance Report from performance marketing company, Efficient Frontier and its subsidiary, Context Optional, a social marketing management company. Facebook CPCs are expected to reach 80% growth in a

This Purple prose could really boost your business!

Companies looking to exploit new social media networks must think very carefully about how they develop their Facebook presence according to a new report by integrated marketing specialists, The Purple Agency (part of Adare).

According to Purple too many companies fail to harness the potential of social media to express their brands and engage consumers positively. In so doing they run the risk

“Who moved my talent?” Lumesse offers free copies of a new e-Book by Peter Gold of HireStrategies

“…armed with his new smartphone, an updated LinkedIn profile, a Facebook page and a Twitter account, 46 year old Henry ventured forth into the cloud to find his new social world. He had absolutely no idea where he was going or what he was going to do.”

Lumesse, formerly StepStone Solutions, is making available for a limited period of time a free electronic copy of a short new book by renowned HR

Interview with CNN anchor Jim Clancy: How has social media changed mainstream media

By now those following this social reporting blog know that this afternoon, during the thirty-third session of IFAD’s Governing Council, CNN anchor Jim Clancy will moderate a high-level panel discussion "From summit resolutions to farmers' fields: Climate change, food security and smallholder agriculture".

I had the honour and pleasure to meet Jim on Monday to work out how we could solicit questions for the panel using social media. Yesterday, I asked if I could interview him about social media. Jim, being very modest, said he does not know much about social media.... But I can tell you he knows A LOT and he's an advocate for social media.

This morning he kindly agreed to grant an interview. You can't imagine my excitment. A little nobody interviewing the famous Jim Clancy.

I must say, it was a pleasure to work with Jim. He is such a pleasant and humble person. People walking up our corridor come to us and say: "hey is that Jim Clancy working in the open space ? "

Over the last days Clancy interviewed IFAD President, Kevin Cleaver and today he interviewed some of the panelists, amongst which Dr Nahed Mohammed Taher and Prime Minister Mizengo Peter Pinda.

This afternoon he'll be moderating the panel discussion.... and the IFAD social reporting team will be bringing it live to you. Follow us on Twitter (@ifadnews) and also check this social reporting blog.