M-commerce viewed by 25,000 e-shoppers surveyed in the UK and France by Yuseo

Mobile channel is considered by many as the new digital revolution
proposing significant potential in terms of customer relations, sales
and advertising. With growth rates strongly resembling “e-commerce” at
its inception, « mobile » market induces strong expectations and
anticipation. Facing such potential, numerous retailers need to position
themselves on issues such as