Why Most Companies Look And Sound The Same (And The Customer Decides On Price)

Everyone is saying the same thing - and no one is listening.

That's the reality in most industries. And when this happens the only way to choose is on price.
In this situation it's tempting to throw money at marketing in the hopes of differentiating yourself. But if you're not saying anything different - then no one will be listening.
And this applies whether you're spending £40 a month on