Almost half of PR agencies confident of winning new public sector clients in 2012 despite continued cuts

Industry optimism is rising with 48% of PR agencies confident of winning new public sector clients in the next 12 months despite continued cuts, according to new research by DWPub.

Media communications company DWPub surveyed 52 PR agencies in November to find out what impact public sector cuts are having on the PR industry.

A similar survey was carried out a year ago and revealed that in

PR Prom promises to be the PR industry’s event of next year!

On January 19th, from 7.00pm till late, 500 of the UK’s brightest and best PR professionals will come out in force to support their own at the PR Prom, (www.prprom.org)  The PR Prom is a fundraising event in support of Bright One (www.brightone.org.uk), the volunteer-run communications agency for the third sector that provides PR assistance to charities across the country.

The event will be

Brands Need to Prepare For the Upcoming Boom in Commerce Through Facebook, says Punch Communications

With social networking giant Facebook announcing a number of changes to its open graph platform at the recent f8 conference, brands should be ready for a change in the way e-commerce will be implemented on the site, says integrated PR, SEO and social media agency Punch Communications.

Due to this development and the ability to

Do not give up on marketing and PR

Just because times might be a little tougher than we would like is not a reason or an excuse to stop marketing or promoting your business.

It's  always the first to go when a recession looms. The marketing budget is slashed, the PR spend is cut to ribbons. And everyone just waits for the next customer to waltz through the doors, pockets bulging with orders.

Here's some news for you. That will

Digital content specialist helps PR professionals make the most of video press releases

PR professionals are increasingly aiming to reach beyond their traditional audience in the media, interacting directly with consumers and businesses through social networks. The traditional press release can’t always provide the detailed information - or entertainment - that consumers demand and many PRs are turning to video press releases to help. Designer and entrepreneur Phil Pauley,

Sweet appointment for Punch Communications

Jealous, a new manufacturer of high end sweet-gifts made from natural ingredients and suitable for people with dietary or ethical considerations and requirements, has appointed Punch Communications to handle its PR, SEO and social media.

For the initial launch activity over July and August, Punch has been handling Jealous’ consumer and business media and blogger relations, social media, social

FeaturesExec Media Database enhanced with help of the PR community

Daryl Willcox Publishing, the company that connects PR professionals and journalists, has enhanced the FeaturesExec Media Database to create a simpler and more personalised website allowing users to target contacts faster.

Following consultation with the PR community, FeaturesExec has been significantly improved with a new look and functionality.

In addition to clearer navigation across the

How to write and submit press releases that will get published as stories

The second in its series of free PR case-studies titled “The Biggest PR Mistakes of All Time” has been published by The PR Training Centre and can be downloaded free of charge at www.theprtrainingcentre.com/pr-mistakes.html.

Publication of this new PR Mistakes study has been timed to coincide with a Creative Writing for Public Relations Workshop to be held on Monday 27th of June in Covent

PR agencies that 'don't do digital' will be in trouble, warn experts

Following a recent survey by the Public Relations Consultants Association (PRCA), which showed that 28% of PR agencies don't have a formal digital strategy in place, Punch Communications, advises these agencies to sort this out, or risk being left behind.
Also, out of the 124 agency managing directors and chief executives that undertook the survey, 6% deemed the question of a