BrocklebankPenn says: "Avoid video marketing at your peril!"

Innovative agency BrocklebankPenn says video has moved from an expensive ‘nice to have’ to pivotal in persuading customers to buy.


BrocklebankPenn has reported a sea change in the role of video within ad and marketing campaigns. Craig Penn, Founder and Director of Strategy & Planning at BrocklebankPenn states; “As online marketing becomes an ever larger slice of the marketing mix, with

www.FridaysVideoNews.com reports big growth in video press releases and short product-demo movies. ‘Fast, simple, cost-effective package’ is key to its success says Richard McCann

Following last year’s launch of a revolutionary video news service by www.FridaysVideoNews.com there's been a surge in use of short videos to communicate between businesses and their customers, taking over from e-newsletters and similar “outdated” media.

Little surprise when research suggests recipients of the new video news are up

Digital content specialist helps PR professionals make the most of video press releases

PR professionals are increasingly aiming to reach beyond their traditional audience in the media, interacting directly with consumers and businesses through social networks. The traditional press release can’t always provide the detailed information - or entertainment - that consumers demand and many PRs are turning to video press releases to help. Designer and entrepreneur Phil Pauley,

Innovative 10 Yetis PR Agency invests in new online video company

10 Yetis PR has today announced it has invested in a start up online video production company, as it looks at the future of PR campaigns and the rising demand by media for web clips and short online films to support digital media projects.

10 Yetis, the consumer and tech PR Agency based in the South West of the UK has announced that it has invested in the start up web film business; The Online

Interviews with Participants of IFAD APD's APR 1-6 Nov 2010, Nanning, China

IFAD's Asia and the Pacific Division concluded their annual performance review last week in Nanning, China. On the 3rd day of the event, we interviewed a few participants to get their feedback about the event, which was designed first and foremost as a knowledge sharing and learning event. Some of those interviews have been woven into a video and presented during the event. We share it with you here.