Brands Adopting a Dual Approach of On-site & Social Media Marketing Will Develop The Strongest Customer Relationships, Says Punch Communications

Brand marketers that are evolving their approach to develop a strategy that encompasses engaging content on both their own-brand website and social media, stand to develop the strongest possible relationship with their customers, according to integrated social media, PR and SEO agency, Punch Communications. (EDITOR: And Punch Communications know what they are talking about, having received

BrocklebankPenn says: "Avoid video marketing at your peril!"

Innovative agency BrocklebankPenn says video has moved from an expensive ‘nice to have’ to pivotal in persuading customers to buy.


BrocklebankPenn has reported a sea change in the role of video within ad and marketing campaigns. Craig Penn, Founder and Director of Strategy & Planning at BrocklebankPenn states; “As online marketing becomes an ever larger slice of the marketing mix, with

PHG adds some Punch to its PR effort

Performance Horizon Group (PHG), a leading provider of performance marketing technology, has appointed Punch Communications to handle its national, trade-specific and online PR.

Established in May 2010, PHG is the latest venture of Malcolm Cowley and Paul Fellows, co-founders of global affiliate network buy.at which was sold to AOL in 2008

Brands undertaking market research reap rewards through customer loyalty, finds market leader Cint

62% of consumers are more likely to purchase a product if their opinion has been sought by the brand
Nine in ten prefer to undertake market research via new technology
Consumers believe the retail sector would benefit the most from consumer insight

A survey out today from global provider of smart solutions for gaining market insight, Cint, finds that brands investing in market research will

Igentics, the full service digital marketing agency, make the move to Cambridge

Igentics, the full service digital agency has moved to their brand new offices in central Cambridge.Igentics was formed in 2001 and until recently have been based in Saffron Walden. However, having recently won several new long-term contracts and having taken on new staff members the need for larger and more central premises became apparent.

The new offices are in

Email Marketing Benchmark Report 2012

Despite the economic turmoil, latest benchmark figures show that email marketing is still a valuable marketing tool and is providing great results for UK businesses.The 2012 UK Email Marketing Benchmark Report from Sign-Up.to shows an increase in average email open rates from 18.21% to 18.35% in the last 12 months across all sectors.

The report breaks down results across 23 industries and

Cascade Group takes a Fresh Start

Cascade Group, the central London print & design house, today announced the acquisition of Fresh Start Marketing Limited, a marketing consultancy which supports ambitious businesses with a full range of marketing services.

Fresh Start Marketing has been working with Cascade Group for the last five years, providing marketing services including web support, direct mail, email marketing and

Drive Better Leads and Sales from Online Events with Marketo

Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced it now integrates with Citrix® GoToWebinar®, the leading webinar solution for easy, do-it-yourself, cost-effective webinars for up to 1,000 attendees.

The seamless integration empowers Marketo customers to streamline the entire event lead management process to drive higher attendance,

Why Most Companies Look And Sound The Same (And The Customer Decides On Price)

Everyone is saying the same thing - and no one is listening.

That's the reality in most industries. And when this happens the only way to choose is on price.
In this situation it's tempting to throw money at marketing in the hopes of differentiating yourself. But if you're not saying anything different - then no one will be listening.
And this applies whether you're spending £40 a month on

Do not give up on marketing and PR

Just because times might be a little tougher than we would like is not a reason or an excuse to stop marketing or promoting your business.

It's  always the first to go when a recession looms. The marketing budget is slashed, the PR spend is cut to ribbons. And everyone just waits for the next customer to waltz through the doors, pockets bulging with orders.

Here's some news for you. That will

The Chartered Institute of Marketing celebrates the 2nd Annual Women in Marketing Awards with a panel of high-profile judges

The Greater London Region (GLR) of The Chartered Institute of Marketing (CIM) are pleased to announce the forthcoming Women in Marketing Awards, aimed at celebrating the achievements of women in the marketing profession on the 3 November 2011 at The Mayfair Hotel.

The inaugural Women in Marketing Awards in 2010 generated much

Marketing. It's not just for the big people! New book tells you what you should know and do

Marketing is much misunderstood and often maligned. Its buzzwords and ‘coolness’ frightens many and bewilders others. Yet every business, from the local car-wash to the world's top brands, must engage in marketing every single day, points out Simon Middleton, author of What You Need To Know About Marketing (£12.99, Capstone, 2011), and one of the UK’s best known brand experts.

“So many

Israeli State Floats Joint Marketing Venture With Chilean Miners

Will the Chilean miners squander their brand identity in a joint marketing campaign with the Israeli state? It looks like a win-loose to me.

Isn't it remarkable that the entity with the world's largest P.R. machine has the world's lowest 'brand' rating. I guess there are some things that can't be 'explained' away.

see:

Haaretz: Israel invites Chilean miners for a 'spiritual' Christmas in the Holy Land

Tourism minister invites the 33 rescued miners and their spouses for a week-long all-expense paid sightseeing tour of Christian holy sites.

also see:

Survey: Israel worst brand name in the world

"Israel" Hopes Papal Visit Will Help Polish International Image In Wake of Gaza Massacre

Palestinian Christians urge Pope to call off May visit to Israel

Will Benedict's "Pilgrimage" Boost "Israel's" Image or Destroy His Own?