BrocklebankPenn says: "Avoid video marketing at your peril!"

Innovative agency BrocklebankPenn says video has moved from an expensive ‘nice to have’ to pivotal in persuading customers to buy.


BrocklebankPenn has reported a sea change in the role of video within ad and marketing campaigns. Craig Penn, Founder and Director of Strategy & Planning at BrocklebankPenn states; “As online marketing becomes an ever larger slice of the marketing mix, with

Brands undertaking market research reap rewards through customer loyalty, finds market leader Cint

62% of consumers are more likely to purchase a product if their opinion has been sought by the brand
Nine in ten prefer to undertake market research via new technology
Consumers believe the retail sector would benefit the most from consumer insight

A survey out today from global provider of smart solutions for gaining market insight, Cint, finds that brands investing in market research will

Infogroup’s OneSource integrates iSell UK with Salesforce.com CRM

Infogroup, a top provider of targeted high-value sales and marketing data, customer and market intelligence, and innovative digital engagement solutions,has announced that its OneSource division has integrated the UK version of its award winning customised prospecting solution, iSell, with the leading CRM solution www.Salesforce.com.

iSell UK for Salesforce enables sales professionals to

WeCanDo.Biz Version 2 introduces new sales leads tool for Twitter

WeCanDo.BIZ Limited, the online business network for sales leads and referrals, has released version 2 of its website with a new tool for finding sales leads on Twitter. The new website is at www.wecando.biz.

The Sales Leads tool works by automatically filtering 'Tweets', the posts submitted by Twitter's 175 million users, that contain 'intent' – that is, they describe a need or contain a