RFID technology enables brands to link users’ real-life experiences with Facebook

Social Media World Forum Europe uses RFID solution that bridges real-life experiences with social media

Next week’s Social Media World Forum Europe will be integrating LifeSynk, a revolutionary social media platform that uses enablers such as RFID, into the event to demonstrate how brands can harness a whole new level of engagement from their customers over social media.

The

Swipe Me! RFID technology allows retailers to harness social media like never!

New social networking solution uses RFID technology to connect businesses at physical locations with social media - to be exclusively previewed at next week’s Retail Business Technology Expo.

Businesses can now gain control over the level of engagement they have with customers with the use of branded RFID cards which customers can swipe at their physical location to share their

Brands Adopting a Dual Approach of On-site & Social Media Marketing Will Develop The Strongest Customer Relationships, Says Punch Communications

Brand marketers that are evolving their approach to develop a strategy that encompasses engaging content on both their own-brand website and social media, stand to develop the strongest possible relationship with their customers, according to integrated social media, PR and SEO agency, Punch Communications. (EDITOR: And Punch Communications know what they are talking about, having received

WeCanDo.Biz Version 2 introduces new sales leads tool for Twitter

WeCanDo.BIZ Limited, the online business network for sales leads and referrals, has released version 2 of its website with a new tool for finding sales leads on Twitter. The new website is at www.wecando.biz.

The Sales Leads tool works by automatically filtering 'Tweets', the posts submitted by Twitter's 175 million users, that contain 'intent' – that is, they describe a need or contain a

Interview with CNN anchor Jim Clancy: How has social media changed mainstream media

By now those following this social reporting blog know that this afternoon, during the thirty-third session of IFAD’s Governing Council, CNN anchor Jim Clancy will moderate a high-level panel discussion "From summit resolutions to farmers' fields: Climate change, food security and smallholder agriculture".

I had the honour and pleasure to meet Jim on Monday to work out how we could solicit questions for the panel using social media. Yesterday, I asked if I could interview him about social media. Jim, being very modest, said he does not know much about social media.... But I can tell you he knows A LOT and he's an advocate for social media.

This morning he kindly agreed to grant an interview. You can't imagine my excitment. A little nobody interviewing the famous Jim Clancy.

I must say, it was a pleasure to work with Jim. He is such a pleasant and humble person. People walking up our corridor come to us and say: "hey is that Jim Clancy working in the open space ? "

Over the last days Clancy interviewed IFAD President, Kevin Cleaver and today he interviewed some of the panelists, amongst which Dr Nahed Mohammed Taher and Prime Minister Mizengo Peter Pinda.

This afternoon he'll be moderating the panel discussion.... and the IFAD social reporting team will be bringing it live to you. Follow us on Twitter (@ifadnews) and also check this social reporting blog.

IFAD's Governing Council, an occasion for many debuts

For the first time in IFAD's history we are holding our annual Governing Council at our headquarters. Like any debut, the making of the GC is an exciting and unique experience. For the first time, all of us, and not only those closely involved in the preparations are experiencing the making of the Governing Council. Many colleagues have commented that "now that we are seeing it all happening under our nose, we feel part of it".

On Monday morning, when we came to the office we saw a tent erected in our outside parking space. This was the first visible sign of the GC preparations. Everyone was amazed how in just less than 48 hours the workers had managed to put up the tent. The tent will be the heart of the event serving as the plenary hall.

For safety reasons, administrative services declared the whole area off-limits. But your social reporting team was granted special access to visit the construction site on regular intervals to share with you the making of the GC.

Over the last couple of days, we've seen the tent come life and I must admit both the outside and inside the tent looks absolutely fabulous. My colleague who provided the creative inspiration and my administrative services colleagues were telling me that they been receiving so many compliments.

This whole undertaking is another testimony of the commitment, inventiveness and passion of IFAD staff. Everyone is doing their bit to make this debut a smashing success.

In another debut, this year the IFAD social reporting team will use social media to report live from the Third Global Meeting of Farmers' Forum and the Thirty-third session of the Governing Council. We'll be using Twitter and this social reporting blog to share the highlights of the Farmers' Forum and the Governing Council. Make sure you follow us on Twitter @ifadnews and you can use the blog and Twitter to pose your questions and comments.

Looking forward to "hearing from you".



Watch the making of the GC tent