Showing posts with label market. Show all posts
Showing posts with label market. Show all posts

Monday, May 14, 2012

Reaching food security means reaching out to smallholders


By Kanayo F. Nwanze, IFAD President

Agriculture is at the centre of a nexus of pressing issues - poverty, hunger, climate change, environmental degradation, conflict - and the smallholder farmer is at the centre of agricultural development. As we work towards a consensus on a new agricultural agenda, we must not lose sight of this fact. Coming in swift
succession, the meetings of the G8, G20 and the Rio +20 conference offer a unique opportunity to capitalise on the growing recognition that agricultural development is the key to a sustainable future. Small farmers not only need to be a focus of any new agreements; they need to have a role in framing them.


Agriculture is essential both to food security and to poverty reduction. Consider that growth generated by agriculture is at least twice as effective in reducing poverty as growth in other sectors. And with at least 70
percent of the world’s poorest people living in the rural areas of developing countries, whether we succeed or fail in our efforts to feed the world and rid it of poverty will largely depend on reaching the people who work the world’s 500 million small farms, many of whom are women.

No new agricultural agenda can ignore the importance of empowering women. In developing countries, 43% of the farmers are women, yet their performance is hampered by deeply unequal access to services and resources - such as credit, extension and improved seeds and fertiliser. And more importantly, they often do not have title rights to the land they farm. It has been estimated that if women had the same access to resources as men, they could increase yields on their farms by 20–30%. Closing this gender gap would lift 150 million people out of hunger.


To transform our lives we need modern equipment, water, electricity, telephone… and why not internet?


A new vision
It has long been apparent that there needs to be a second Green Revolution for the 21st century, with a more modulated approach. Today’s world is very different from the one in which the original Green Revolution was launched. Confronting climate change, an environment that is in many places seriously
degraded, and a population that is expected to top 9 billion people by 2050, what we need now is not ‘more of the same’. In moving ahead, we have to make sure we are not looking backward.

An approach relying heavily on inputs and energy will not succeed in the long run. We need to think differently if we are to achieve both environmental sustainability and sustainability over time. We need a
sustainable agricultural intensification agenda that can deliver not only greater productivity but also greater sustainability, resilience to shocks, decent incomes and jobs - particularly for rural youth - and greater nutritional value.

Smallholder agriculture is central to the success of this agenda on all fronts. In addition to increasing agricultural investment, we need to improve such investment. That means bringing together public and private investors in pursuit of the same goals, and making sure that the centrality of smallholders as the main
providers of on-farm private investment is recognised and supported first and foremost.


We will also need to ensure that interventions reach deep into rural areas. The benefits of research, such as improved seeds and drought-tolerant varieties, as well as market information and technologies, will need to be available on the most modest farm in the most remote location.

Farmers are not just recipients of assistance; they are our most important partners, whose involvement and
perspective is critical. During a recent visit to Cameroon, one young farmer, Susanne Nke, told me that “The rural women of our villages must really reach full autonomy. The arduous nature of their work must be reduced. We want to move from the hoe to the tractor.

If we want to engage the youth of today in agricultural development - which is critical to food security tomorrow - we need to listen to them. We should take note of how Susanne cogently articulates the links between equality and social justice, technological innovation, free exchange of information, and
social transformation. And clearly, agricultural development means building strong communities as well as livelihoods.

Connecting smallholder farmers to markets
Private sector partnerships are now widely seen as crucial to agricultural growth and the reduction of rural poverty. We should remember that smallholder farmers are already part of the private sector. Every farm,
no matter how small, is a business. And smallholder farmers are themselves the biggest investors in agriculture in developing countries.

However, these farmers face a number of hurdles in improving their efficiency, productivity and livelihoods. Many of these centre around access - access to markets, to technology, to credit, to the benefits of
innovation and research, to land, to water, and to information. Gender inequalities make access all the more challenging for women farmers, though they make up a large percentage of smallholder farmers and
are typically the most direct providers of food security at the household level.

When rural small farmers are connected to markets, they can sell more and better quality food at higher prices, eat a more diversified diet, and improve household food security and nutrition. With increased income they can pay for essential medicines, send their children to school and improve their lives. Belonging to an organised farmers’ group allows smallholder farmers to bulk produce, reduce costs through economies
of scale and, perhaps most importantly, to strengthen their bargaining power in the value chain, often dominated by powerful private-sector actors. Gender equality is important here as well, in the composition of farmers’ organisations and women farmers’ own ability to organise effectively.

Recognising small farmers and their organizations as primary stakeholders in development means more than paying lip service to them in global meetings. Truly acting upon this recognition requires genuine collaboration and inclusive processes, which cannot be an afterthought but need to start from the very design of programmes and continue through to evaluation.

In Guatemala, an IFAD supported project has helped a producers’ association in El Quiché buy irrigation equipment, build a new storage facility and work with the private sector to bring their produce to new markets. By engaging with private sector partners, they have seen a three-fold increase in productivity, and today these farmers sell to some of the biggest retailers in the world, including retailers in the United States.

There is no single solution that will allow small farmers to respond to the various challenges they face. But our experience has shown that targeted interventions that address the particular spectrum of issues faced by rural communities and that give smallholders a stake in the process are the most practical and cost-effective way to further agricultural development and improve the lives of rural people. The power of smallholders in ensuring food security and eradicating poverty is a reality that world leaders in Camp David, Mexico City and Rio cannot afford to ignore.

Originally published by Intrinsic Communications




Tuesday, January 17, 2012

Brands undertaking market research reap rewards through customer loyalty, finds market leader Cint

62% of consumers are more likely to purchase a product if their opinion has been sought by the brand
Nine in ten prefer to undertake market research via new technology
Consumers believe the retail sector would benefit the most from consumer insight

A survey out today from global provider of smart solutions for gaining market insight, Cint, finds that brands investing in market research will

Thursday, October 13, 2011

Acceso a Mercados - Lecciones, videos e innovaciones


Taller de Acceso a Mercados: Mesoamérica y Panamá, Un Mundo de Oportunidades
En el Taller de Acceso a Mercados: Mesoamérica y Panamá, Un Mundo de Oportunidades - el 21, 22 y 23 de Septiembre de 2011 en el Hotel La Ensenada, Tela, Honduras - se tuvo la participación de participantes de diferentes Instituciones y países: 4 participantes de México, 25 de Guatemala, 9 de El Salvador, 21 de Honduras, 8 de Nicaragua, 3 de Panamá, 4 de Roma, 6 de Argentina y 6 de otros países.

Lecciones e innovaciones
  • Dialogar y conocer los actuales retos y perspectivas del acceso a mercados con pequeños productores en territorios en pobreza en el contexto de América Latina.
  • Reflexionar sobre la necesidad de establecer alianzas público–privadas para poder encaminar procesos sostenibles de vinculación y acceso a mercados de las organizaciones de productores rurales apoyados por los programas FIDA.
  • Mejorar las habilidades técnicas respecto a los nuevos tópicos del desarrollo rural, comercial: innovación para el desarrollo de la empresarialidad rural; alianzas para el desarrollo en territorios rurales; calidad e inocuidad y certificaciones; inteligencia de mercados e innovación; capital de trabajo para la comercialización; y seguridad alimentaria y nutrición en el marco del desarrollo empresarial rural y equidad de género.
Videos
Acceso a mercados en Guatemala

Sin mercados, no hay dinero. Y sin dinero, no hay oportunidades. Organizaciones como el Fondo Internacional de Desarrollo Agrícola (FIDA) crean oportunidades para que los pequeños productores tengan acceso a mercados grandes, un importante paso en la lucha contra la pobreza rural. Con la intención de replicar el éxito de sus proyectos en Guatemala – en los que pequeños campesinos ya venden sus productos en mercados grandes con clientes como Wal-Mart, con incrementos en sus ingresos hasta de 50 por ciento en algunos casos –, el FIDA presentó un “Taller de Acceso a Mercados" en Tela, Honduras. En esta entrevista, Juan Santos, Presidente de la asociación AGRISEM, comparte su experiencia de acceso a mercados en Guatemala.

Oportunidades Ecológicas en México

En el noroeste semiárido de México hay una elevada incidencia de la pobreza rural provocada y agravada por las condiciones ambientales y la base limitada de recursos naturales. La pobreza rural en esta zona se debe a la falta de acceso a la tierra, la extrema fragmentación de las explotaciones, el deterioro de los recursos naturales y el limitado acceso a recursos productivos. El Proyecto de Desarrollo Sustentable para las Comunidades Rurales e Indígenas del Noroeste Semiárido trabajará con las comunidades rurales e indígenas más pobres y marginadas de los cuatro estados seleccionados para: 1. mejorar la conservación de los recursos naturales 2. garantizar un mayor control de las comunidades sobre sus bienes, incluida la tierra, la agrobiodiversidad y el entorno natural 3. aumentar la capacidad productiva de la tierra mediante el uso de tecnologías mejoradas de producción y conservación 4. mejorar los niveles de renta y de empleo mediante la promoción de microempresas rurales y de turismo basado en la naturaleza y el cobro por los servicios ambientales prestados 5. aumentar la participación de las comunidades en los procesos de desarrollo territorial, con especial atención a la participación de las mujeres y de los más jóvenes. En esta entrevista el Director de PRODERNOS, Carlos Edgar González Godoy, nos destaca los logros y desafíos del proyecto.

Posibilidades en Panamá

Ramón Isos Giono. Director Ejecutivo del Proyecto PARTICIPA en Panamá destaca los logros y desafíos del proyecto y como mejorar el acceso a mercados para los pequeños productores.

Acceso a Mercados - Lecciones Aprendidas

Comparte los slideshows del Taller de Acceso a Mercados: Mesoamérica y Panamá - Un Mundo de Oportunidades

















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Friday, July 2, 2010

The Food Bubble

Johann Hari: How Goldman gambled on starvation

Speculators set up a casino where the chips were the stomachs of millions. What does it say about our system that we can so casually inflict so much pain?

The Independent

Tuesday, June 15, 2010

Taking innovations to the market to benefit the rural poor – The Villgro experience - India


How can innovative products with rural benefits be brought to the markets and thus impact the daily lives of the rural poor? How can the gap between rural innovators and entrepreneurs be bridged?

The Office of the Chief Development Strategist invited Mr. Rathin Roy, a consultant who has often collaborated with IFAD, to present the experience of VillGro, an India-based NGO that aims at taking rural innovations to the market.

VillGro has endeavoured to find and support the home-grown geniuses who, when confronted to the problems faced by small-scale farmers on a daily basis, have come up with simple but useful solutions, be it a fuel-efficient stove, a coconut dehusking machine, or an insect-trap.

Over its ten years of existence, VillGro has known failures and success stories, and it has built on this experience to develop a unique model of “incubating” innovations, a process through which an innovation is tested, improved, marketed, and progressively connected to entrepreneurs and investors through the design of a business plan and VillGro’s extensive networks. If this experience is of any value, we should admit that “Innovators are not Entrepreneurs !” said Rathin Roy.

Of course, not all innovations, useful though they might be, can pass the test of the market, and VillGro therefore applies a rigorous screening process that allows a mere two percent of all submitted applications to reach the incubation stage. In spite of this screening process the failure rate remains close to 50%, making innovations incubation a “Risky business” as Rathin described it. The test of the market remains the only and main guarantee of sustainability of an idea or solution. Hence the importance of creating what Rathin calls an “innovation incubation ecosystem” that consist of a number of support services around the incubation function that help increase the likeliness of success. Investors are critical to bringing ideas to scale. Venture capital tend however to exit too quickly as compared to what rural innovations would require and there might be a role for agencies like IFAD in providing what Acumen Fund calls “patient capital” while ensuring that we do not bypass the market test.

This presentation of VillGro’s experience was particularly interesting from an IFAD standpoint, as the organization is now engaged in a process of boosting its innovation and knowledge management strategies, and is promoting the vision of small-scale farmers as business-persons. The ensuing debate emphasised the contribution that institutions such as IFAD can make by promoting innovations at a local level through an awards system, or by sponsoring innovations that are promising but would not be immediately profitable if marketed. IFAD could also make use of its extensive networks at country and regional levels to promote innovations in its projects and on the local markets. A number of challenges were identified on the road, such as the difficulty of working through public agencies to promote innovation. The presentation and debate also stressed the importance of experimenting with the incubation of innovations in order to progressively define the right set of tools and a flexible strategic framework and the need to innovate and sharpen our own instruments if we are to engage in this field more substantially.

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