IFAD social reporting team: messengers of soundbites calling for action

The first day of 34th session of IFAD’s Governing Council was both intense and exciting!

IFAD was honoured to have a number of distinguished keynote speakers and the IFAD social reporting team had the privilege of using social media to bring the words of our esteemed guests to millions of people.

A silent revolution has happened at IFAD. 18 months ago, who would have imagined that one day social reporting would be mainstreamed in IFAD activities and processes? Well, now it is. The very fact that social reporters had seats assigned to them in the plenary hall is a testimony of this fact!

Thanks Andreina for reserving a strategic corner for us and given the success we are sure next year we'll have a bigger one!

Today, thanks to social media and social reporting we were able to share the moving words pronounced by Her Royal Highness Princess Haya Al Hussein United Nations Messenger of Peace; share the wise words of Mr Kofi Annan, Chairman of the Alliance and IFAD President’s call for action.

24 hours later, the soundbites of HRH Princess Haya, Kofi Annan and IFAD President have gone viral and the virtual world is talking about important issue such as the need for:

• passion and commitment at international level to solve the hunger problem
• more investments in agriculture
• more investments in political capital to spearhead a transformation of the rural sector to expand financial services in rural areas and ensure they have access to infrastructure
• more investments in human capital to develop and equip poor people, particularly the young people
• a change in the mind set to turn agriculture into profitable business in particular for young people

The panel discussion on “Feeding future generations – Young rural people today, prosperous farmers tomorrow” that took place in the afternoon was also an intense experience. The challenging questions posed by the moderator, Tumi Makgabo, engaged the audience in the room and on social media for over 2 hours.

We had an overwhelming response on Twitter and Facebook with tweets flying in from all over the world and questions being posed on our Facebook page.

The interventions of the audience in the room - the panellists, IFAD governors and young farmers and entrepreneurs - are still vibrating on the internet – better known as the “cloud”.

With his passionate interventions, Carlo Petrini, definitively did an excellent job in engaging and more importantly challenging the ministers and governors present in the room.

Two hours was not enough to answer questions such as:

• “What can be the role of young farmers to ensure we can feed 9.0 billion people in 2050”
• “What are the reasons, and what are the solutions for the relative neglect of young people – men and women – in national agricultural programmes, given their critical role in feeding the world tomorrow?
• Why do young people not want to get involved in agriculture?

At the end of the panel, there was a general consensus on the need to listen much more to young people and involve them in paving the way towards a better world.

Petrini was kind enough to grant the IFAD social reporting team an interview. Make sure you tune in and listen to his call for action!



Now we’re getting ready for the second day which will focus on discussing challenges and opportunities of young people in Asia, Africa, Latin America and Near East and North Africa.

I have just walked in the plenary hall and was pleasantly surprised to see the President sitting next to the social reporters. We could not miss the photo opportunity and also to have him on the team just for few minutes.

Make sure you stay tuned!

Browse the photo gallery on IFAD's Facebook page

IFAD Social Reporting Team

Interview with CNN anchor Jim Clancy: How has social media changed mainstream media

By now those following this social reporting blog know that this afternoon, during the thirty-third session of IFAD’s Governing Council, CNN anchor Jim Clancy will moderate a high-level panel discussion "From summit resolutions to farmers' fields: Climate change, food security and smallholder agriculture".

I had the honour and pleasure to meet Jim on Monday to work out how we could solicit questions for the panel using social media. Yesterday, I asked if I could interview him about social media. Jim, being very modest, said he does not know much about social media.... But I can tell you he knows A LOT and he's an advocate for social media.

This morning he kindly agreed to grant an interview. You can't imagine my excitment. A little nobody interviewing the famous Jim Clancy.

I must say, it was a pleasure to work with Jim. He is such a pleasant and humble person. People walking up our corridor come to us and say: "hey is that Jim Clancy working in the open space ? "

Over the last days Clancy interviewed IFAD President, Kevin Cleaver and today he interviewed some of the panelists, amongst which Dr Nahed Mohammed Taher and Prime Minister Mizengo Peter Pinda.

This afternoon he'll be moderating the panel discussion.... and the IFAD social reporting team will be bringing it live to you. Follow us on Twitter (@ifadnews) and also check this social reporting blog.

IFAD's Governing Council, an occasion for many debuts

For the first time in IFAD's history we are holding our annual Governing Council at our headquarters. Like any debut, the making of the GC is an exciting and unique experience. For the first time, all of us, and not only those closely involved in the preparations are experiencing the making of the Governing Council. Many colleagues have commented that "now that we are seeing it all happening under our nose, we feel part of it".

On Monday morning, when we came to the office we saw a tent erected in our outside parking space. This was the first visible sign of the GC preparations. Everyone was amazed how in just less than 48 hours the workers had managed to put up the tent. The tent will be the heart of the event serving as the plenary hall.

For safety reasons, administrative services declared the whole area off-limits. But your social reporting team was granted special access to visit the construction site on regular intervals to share with you the making of the GC.

Over the last couple of days, we've seen the tent come life and I must admit both the outside and inside the tent looks absolutely fabulous. My colleague who provided the creative inspiration and my administrative services colleagues were telling me that they been receiving so many compliments.

This whole undertaking is another testimony of the commitment, inventiveness and passion of IFAD staff. Everyone is doing their bit to make this debut a smashing success.

In another debut, this year the IFAD social reporting team will use social media to report live from the Third Global Meeting of Farmers' Forum and the Thirty-third session of the Governing Council. We'll be using Twitter and this social reporting blog to share the highlights of the Farmers' Forum and the Governing Council. Make sure you follow us on Twitter @ifadnews and you can use the blog and Twitter to pose your questions and comments.

Looking forward to "hearing from you".



Watch the making of the GC tent

Farmers' Forum embraces social networking: Follow us on Twitter (@ifadnews) and on IFAD social reporting blog

The third global meeting of the Farmers' Forum will place on 15 and 16 February 2010 in conjunction with the Thirty-third session of IFAD's Governing Council. The Forum will bring together more 70 farmers' leaders from around the world, representing millions of smallholders and rural producers from all over the world who will interact with IFAD staff and selected partners. The Forum will be opened by the President of IFAD, Kanayo Nwanze.

The forum will use social reporting, which is an emerging philosophy which mixes journalism, facilitation and social media. It goes beyond posting agendas, papers, presentations and speeches on corporate websites. It is based on collaboration and live reporting from events by involving those "not in the room" to follow and contribute to the event. Social reporting uses a variety of techniques and tools such as story-telling, interviews, videos, photography, blogs, twitter, podcasts, posting documents to slideshare to tell the story.

The social reporter team will report live from the various sessions, allowing colleagues who cannot attend to participate virtually. You can start posing your questions using Twitter (send your questions to @ifadnews) or post a comment on this introductory blogpost.

What is the Farmers' Forum?
The Farmers’ Forum process was born in 2005. It is an on-going, bottom-up process of consultation and dialogue between small farmers’ and rural producers’ organizations (FOs), IFAD and governments, focused on rural development and poverty reduction. The Forum is rooted in concrete partnership and collaboration at the countryand regional levels. The Forum meets every two years for a global consultation, in conjunction with the Governing Council of IFAD.

The 2010 edition will be focusing more on operational matters. To that end, two sessions will be organised by IFAD operational divisions:

• the first one Monday afternoon on operational collaboration between IFAD and farmers’ organisations at country and regional levels;
• the second one Tuesday morning on the themes of (a) food security in a context of growing competition on access to land, (b) roles of farmers’ organisations in empowering small farmers in value chains, and (c) differentiated policies and investment programmes in support of smallholder agriculture.